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Lego Friends is a product range of the Lego construction toy designed for girls and boys. Introduced in 2012, the theme includes unique "mini-doll" figures, which are about the same size as the traditional minifigures but are more detailed and realistic. The sets include pieces in pink and purple color schemes and depict scenes from suburban life set in the fictional town of Heartlake City. The Friends product range replaces Lego's previous female-oriented theme Lego Belville, which had been in production since 1994, and featured dolls that were much larger than both the mini-dolls and minifigures. Other related product ranges have included Homemaker (1971–1982), Paradisa (1991–1997) and Scala (1997–2001). ==Background== Launched January 1, 2012 in North America (and December 15, 2011, in France), the line includes 23 sets and features five core characters—named Andrea, Emma, Mia, Olivia and Stephanie—in various suburban settings. In the initial wave of sets, the larger sets include bricks that can build a veterinary clinic, a malt-style café, a beauty salon and a suburban house; smaller sets included a "cool convertible," a design studio, an inventor's workshop and a swimming pool.〔(【引用サイトリンク】title=Friends Home )〕 A description from Lego website stated: "The Lego Friends story centers on the everyday lives and personalities of five girls in a fictional hometown called Heartlake City. Each of the friends ... has a distinct personality and interests, such as animals, performing arts, invention and design, that are reflected in the models. Building sets reflect different parts of town where the girls' adventures take place—downtown, suburbs, beach, camping grounds and mountains."〔 The launch of Lego Friends came after a $40 million global marketing push, according to Bloomberg Businessweek. "This is the most significant strategic launch we've done in a decade," said Lego Group chief executive officer Jørgen Vig Knudstorp. "We want to reach the other 50 percent of the world's children."〔 According to the company, boys comprised 90% of Lego's customers in 2011 before the launch of the Friends line. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Lego Friends」の詳細全文を読む スポンサード リンク
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